The idea behind DNA came from revisiting something familiar. One of NOBAT’s most-loved totes returns in a new form — reworked in size, introduced in printed materials for the first time, yet still carrying the same simplicity and functionality that made it a favourite. DNA is about recognising what stays constant even as things evolve. The shape may shift, the materials may change, but the essence remains unmistakably NOBAT.

Same DNA. Different chapter.